Rituals in anthropology essays

Rituals in anthropology essays Rituals are a significant part of our society and the way we live our lives. They are important because they give us a sense of security and loyalty to a group. Rituals are also a main aspect of religion, and studying the differences among cultures helps us gain a greater understanding of how rituals influence our lives. We perform rituals to demonstrate our values and beliefs, to pray, and many times to reinforce unity within a group. Certain rituals become so fixed in our everyday routine, we dont realize we are performing them. Anthropologists believe that ritual has existed since the very beginning of our time. Some believe that it is ritual that has kept us here so long, and without this regular practice, we would not have the security or solidarity needed to survive. Invariably, there are things in life that we cannot control, no matter how hard we try. Rituals are a way of increasing our command while creating a comfort zone. The articles that are going to be discussed deal wi th ritual in ancient societies, the way they relate to modern rituals and the presence of rituals in a cultural activity such as baseball. The first article Rituals of Death: Capital Punishment and Human Sacrifice is a unique comparison of ancient Aztec rituals of human sacrifice in Mexico and capital punishment in America. Human sacrifice was a part of the offerings for the gods, whose hearts and blood were considered the supreme gift. Similarly, capital punishment can be seen has a modern day form of human sacrifice. In this article Elizabeth Purdum compares these two rituals with an analysis of each according to the sequential order in which the rituals are performed. She begins by giving a brief explanation of who is put to death. The Aztecs sacrificed an estimated total of 20,000 to 250,000 people annually. Most of the human sacrifices were male war captives from other tribes, and sometimes children sold to priests by poor....

Borax Crystal Star - How to Grow a Star Crystal

Borax Crystal Star - How to Grow a Star Crystal Grow borax crystals around a star shape to produce a crystal star that also makes a beautiful holiday ornament or decoration. Materials: Borax Crystal Star BoraxWaterPipe cleaner (chenille craft stick)Food coloring (optional) Process Shape a pipe cleaner into a star. Its a good idea to leave one end long so you can hang the star in the crystal growing solution.Prepare a saturated borax solution by dissolving as much borax as possible into boiling hot water. Youll know you have a saturated solution when borax powder starts to accumulate on the bottom of the container.Stir in food coloring, if desired.Hang the star in a clean container (such as a coffee mug or glass) and pour the borax crystal growing solution into the container so that the star is covered. Try to avoid touching the star to the sides or bottom of the container. Crystals will grow on the star even if it is touching the container, but it is much harder to remove the star without damaging it.Allow the crystals to grow until you are satisfied with them. This is usually anywhere from 2-10 hours. Remove the star and allow it to dry.The star may be stored wrapped in tissue paper, kept away from humidity. Other Star Crystals If you dont have borax you can use alum, table salt, or epsom salts. As with the borax, be sure the solution is fully saturated before adding the star shape. Table salt will produce pretty small cubic crystals, while alum will grow large crystals, and epsom salts will grow needle-shaped crystals.

The rise of business science Essay Example | Topics and Well Written Essays - 750 words

The rise of business science - Essay Example The workers have been accepting this, to their liking or disliking, though at times partially. The emergence of Marxism brought some changes to this ideology at least in some countries. Thus Capitalism is ideology and not science. Business is an integral part of Capitalist economy. Business is both art and science. It is the art of getting the work done most effectively. This part of it includes planning, organizing, guiding and supervising. Those in charge of business must plan for the action, make available the resources, motivate the workers, control them and guide them to achieve best results. They must ensure that everything goes on as per plan. There are bound to be problems. They should not loose heart. It is a challenge. Science is being explained as a volume of knowledge gathered from actual things or happenings which can be further investigated. Thus we can see that Economics which decides the future and fate of business ventures is science. Economics depends on past experiences. Further, it is developed as per mathematical theories based on assumptions. Economics attempt to satisfy innumerable needs with the help of the little sources available. For the success of any business establishments man power is the basic requirement. And hence, business firms are very particular that the candidates, whom they recruit, should aspire for an excellent, rewarding career and must possess the necessary skills to achieve that. In addition they must have the interest and ability to attain additional skills on the job or in training program of the company. Apart from the required degrees, the candidates are expected to have quantitative skills, which include mathematical skills, interpretation of charts and graphs and quantitative reasoning ability. Those who have quantitative skill can easily manipulate numbers. Their reasoning is based on their ability of handling numbers. Quantitative skills are practically applicable in every

Positive Influence Plan Essay Example | Topics and Well Written Essays - 750 words

Positive Influence Plan - Essay Example Satisfied and motivated workers initiate a positive relationship with customers within the business. This is a decisive factor within the organization’s objectives. Characteristics of high performance encompass innovation, flexibility, skills and knowledge, customer focus, working in line with the company’s objectives, sharing, and rapid response to market place requirements and the changing business needs. The business shall design jobs, and work to enable employees exercise decision making and discretion, resulting into quality performance. Strategies for enriching the team’s performance do hold. The company shall set working system with proper management that recognizes the employee’s performance. Also, a compensation budget put in place will fulfill the employee’s requirements (Timm & Brent, 2000, p.26). Efficiency at work goes along with cooperation and effective system of communication. Recruitment involves hiring employees who can work in col laboration with the existing team. This is a requirement that establishes a work force that enhances high performance. High performance work to be initiated through training and education, and proper flow of information. In order to support the full potential of employees, the company shall use personal development plans shaped by each employee so as to fulfill their career objectives. Factors to consider in job designing include; cross training, job classification, use of self-directed teams, job rotation, and changes in work location and layout. Effective communication strategy entails an environment with knowledge sharing, trust, and mutual respect. Recognition and compensation systems should match the work systems. Recognition and compensation might be tied to close evaluations and demonstrated skills (Timm & Brent, 2000, 43). Training ensures acquiring critical skills and knowledge with respect to services, products and customers; recovery from failures and problems; listening to customers and effectively manage expectations. Employees’ satisfaction has to be enabled through providing facilities, activities, services and other opportunities. They involve: career and personal counseling; employability services and career development; cultural and recreational activities; informal and formal recognition; day care; non-work related education; special leave for community services and family responsibilities; flexible work hours; safety on job; retiree benefits and out placement services including access to employee services and extended healthcare. Although satisfaction with promotion and pay could be vital, these factors are insufficient to enhance overall employee motivation, high performance, and satisfaction. In this case, other factors considered are employee career opportunities and development; effective grievance and problem resolution; management and work environment support; teamwork; workload; cooperation; job security; support for serving c ustomers and appreciation of conflicting needs of diverse groups of employees. Employees’ satisfaction and well being can be reinforced through addressing issues pertaining to the employee support climate, working environment that recognizes all employees’ support needs. When the team develops satisfaction, employee motivation becomes automatic. Motivational factors reinforce the team’s attitudes, personalities, values, and emotions which in turn influence the behavior towards work. People at work tend to adopt instinctive approaches of behavior, which are

Different Ethnic Groups Essay Example for Free

Different Ethnic Groups Essay After going through and being asked to react to the following statement, â€Å"Students who dine solely with members of their own ethnic group and participate in ethnic student organizations and activities contribute to a decline of ethnic relations on campus,† I have come to realized that as any other statements there’s always two sides and a lot more to consider before coming to a consent as a whole. In my opinion this is very important and should always view both sides of the story Many types of these ethnic group’s actions could make it easy and lead to a decline of ethnic relations on campus. For instance, let’s say if ethnic students did everything together as a whole and only participated in ethnic student activities, then it would clearly segregate the campus. Unfortunately no a days, this world for the most part is over the whole â€Å"whites and blacks racial dividedness† and no one should be seeking to head back on that path. Now, campus cafeterias could show a sign of being like that again with several different ethnic groups scattered around. If each ethnic group had its individual organization, I fell that the members could get extremely complacent and start to sense a feeling of superiority. This eventually could lead to conflict with other ethnic groups throughout the campus. It is very also important to look at how other students will view these ethnic groups. Other students may not like these groups, which once again could cause conflict. Another scenario, students may feel threatened by these groups, therefore making them not want to attend class or socialize around campus. There could also be a chance that these ethnic groups could try to bring down a disliked professor or even another group. Universities un-affiliated with a religion may deal with groups with strong religious beliefs and could try to implement their religion into the university. Even schools that are represented by a religion are in danger of an ethnic group with other strong religious beliefs. With all of these problems with ethnic groups, could quickly multiply as they also act as networking groups to get more students who share the same background and beliefs to attend the school. Even graduates could carry this on to their future employers, although experts claim that no network group has ever set out to bring a company down, companies are the next things for college students and bring the risk of having their employees become far too separate from each other. The whole idea of diversity in a company is to make the work place and as uniformly supportive to all cultural backgrounds. By allowing these groups to form, the companies are moving further away from supposedly a fair and diverse population of workers. The segregation of ethnic groups from the rest of the student body largely contributes to a decline of ethnic relations on campus. If I were to see the other side of this and disagree, I would believe that if students of the same ethnic background only dined and participated in ethnic student activities, then it would not contribute to a decline of ethnic relations on campus. Instead, it would have students who tend to stay surrounded by people of the same ethnic background could feel more free, comfortable and accepted; thus bringing improvements leading to higher grades in the classroom and a more humble attitude towards life. Also being placed within a group will most likely encourage students to go out socialize, take part in campus activities, and enjoy campus life. This will lead to them interacting with people from different backgrounds. These ethnic groups can also play a vital role in campus activity by hosting fundraisers, parties, or sporting events. Another benefit to being part of an ethnic group is that many voices are better than one. So by having your voice heard out there will help put an end to any discrimination that was happening and will strengthen the campus’ ethnic relations. Future students looking to attend the school in the years to come may visit the campus and see a group of people who share the same ethnicity or interest as themselves and allure them to come to that university. These groups working as a form of networking could be a massive tool in attracting a diverse student body while at the same time strengthening ethnic relationships. Having been asked to support the statement or disagree, I would have to say that I agree with the statement. In order to be diverse, the student body as a whole it needs to be integrated at all times. It is one thing to live and be part of a group with people who share the same background; however, they should also be with people of other ethnicities and backgrounds. One group only interacting with themselves and not acknowledging other groups forms poor ethnic relations habits. I also feel that most ethnic groups will express a religion that will stir up controversy with other groups for one reason or another. By using the groups as a way to persuade new students to attend the school, the groups will quickly grow and possibly cause even more conflict to the university. Ethnic groups will bring nothing more than poor ethnic relations habits to campus and future graduates workplaces causing only a decline in ethnic relations.

Free Essays - A Life of Greatness :: Example Personal Narratives

A Life of Greatness Of all the characters that I' ve " met" through books and movies, two stand out as people that I most want to emulate. They are Attacus Finch from To Kill A Mockingbird and Dr. Archibald " Moonlight" Graham from Field of Dreams. They appeal to me because they embody what I strive to be. They are influential people in small towns who have a direct positive effect on those around them. I, too, plan to live in a small town after graduating from college, and that positive effect is something I must give in order to be satisfied with my life. Both Mr. Finch and Dr. Graham are strong supporting characters in wonderful stories. They symbolize good, honesty, and wisdom. When the story of my town is written I want to symbolize those things. The base has been formed for me to live a productive, helpful life. As an Eagle Scout I represent those things that Mr. Finch and Dr. Graham represent. In the child/adolescent world I am Mr. Finch and Dr. Graham, but soon I' ll be entering the adult world, a world in which I' m not yet prepared to lead. I' m quite sure that as teenagers Attacus Finch and Moonlight Graham often wondered what they could do to help others. They probably emulated someone who they had seen live a successful life. They saw someone like my grandfather, 40-year president of our hometown bank, enjoy a lifetime of leading, sharing, and giving. I have seen him spend his Christmas Eves taking gifts of food and joy to indigent families. Often when his bank could not justify a loan to someone in need, my grandfather made the loan from his own pocket. He is a real-life Moonlight Graham, a man who has shown me that characters like Dr. Graham and Mr. Finch do much much more than elicit tears and smiles from readers and movie watchers. Through him and others in my family I feel I have acquired the values and the burning desire to benefit others that will form the foundation for a great life.

Poverty and Lifeboat Ethics Essay

A famous Chinese proverb goes: â€Å"Give a man a fish and he will eat for a day; teach him how to fish and he will eat for the rest of his days.† Although this wise advice was given thousands of years ago, nowadays looks like no powerful or rich government on Earth understands that sentence. Garrent Hardin, author of â€Å"Lifeboat Ethics: The Case Against Helping the Poor† show us an honest perspective on how the rich countries in the world, by donating food and money, instead of helping poor countries get out of their misery, cause more hunger and strife. In addition, he tells us that overpopulation in poor countries should be controlled soon, or the current situation will turn ugly very fast. Although Hardin’s evidence is almost indisputable, his position is not. I understand why the author believes that helping poor people is a bad idea but he isn’t looking at many others sides of the situation. At the beginning, my reaction was the opposite. I was totally convinced by Hardin’s theory. I desperately sought a place within a â€Å"lifeboat!† But after discussing the essay in class, and hearing myself repeat Hardin’s words that express his indifference about poor people, and also rethinking his thesis in which poor people don’t have a chance for a better life, I changed my position. I can’t support those ideas because in my own point of view, they are false. It is just not true. Some countries and some societies already made a change. Some countries like South Korea, Singapore and China have broken the poverty cycle. We shouldn’t be so negative and we must remember that even the poorest people on the planet have imagin ation, ideas, beliefs and an imperative necessity to change their own universe. However, I think that the answer is within Hardin’s thesis too. Poor people don’t need food and clothes only in cases of emergency. Instead, they need a few rich governments interested in giving them tools and ways to improve their economies, to develop their ideas and to use their creative minds. Without that little help all life in this planet will disappear. So, helping the poor is also a way of helping everyone else, even rich people. And here Hardin’s thoughts are necessary: â€Å"Without a true world government, controlled reproduction and the use of available resources, the sharing ethic of the spaceship is impossible.† (Lifeboat Ethics: The Case Against Helping the Poor. Pg. 310.) If the poorest destroy their natural resources, the consequences will be for everyone, regardless of how much each possesses. In conclusion, I think Hardin is correct when he asks about the future on Earth, if we take statistics and analyze their results for the year 2050. However, his position against helping poor people and trying to eliminate them from the face of the Earth is wrong. I believe in a true world, where rich countries use their development technology and their healthy, well-nourished minds to decrease the percentage of poverty in the world, and where everyone wins the right to live in this, our planet Earth.

Cardava Turon

1. EXECUTIVE SUMMARYIf you happen to visit one of your favorite malls here in the town most especially their supermarkets such as SM Hypermarket, Robinson’s Supermarket and Metro Supermarket, you can notice that they are all selling â€Å"turon†, which they started selling a year or a couple of years ago. Turon an all-time favorite Filipino merienda is starting to boom as a profitable business nowadays as not just the local mall supermarket are into the business of selling â€Å"turon† but to almost every canteen in a university. Let’s not go far by looking at Holy Angel University where almost every canteen is selling all-time favorite turon. That is why; we had come up to present â€Å"Cardava Turon† as our original product for the YEntrepMan Business Plan.â€Å"Cardava Turon† came from the word â€Å"Cardava Banana† which means â€Å"Saba Banana† in the Philippines.Cardava Turon was made possible because of the booming  "turon† business. We’ve thought that selling â€Å"turon† could be a better idea to produce a product that is known and saleable. But because of our innovative mind and ideas, we had thought of ways on how to introduce our product more differently and more uniquely. We will not just produce the common type of turon rather we will produce the future best-selling merienda in town, which every individual will crave and that is Cardava Turon.Cardava Turon is basically turon inspired product but with an exciting twist. As we all know that one of the best businesses to venture into nowadays when it comes to food are the siomai carts. Almost everywhere in the city you can see and buy siomai. Thus, we incorporated the well-known siomai to our product by producing our Cardava Turon in siomai style. Cardava Turon is a turon that looks like a fried siomai. In this case we would have our target market to be thrilled and puzzled by looking the appearance of our Cardava Turon. Fried siomai turon Let’s try it!We’re not done yet! We had not just uniquely and creatively modify the turon into siomai style we had also improved the taste and flavor of our turon,  Cardava Turon Original Flavors.We had come up with three different delicious tastes:1.Banana Classic (Langka) Turon – inspired by our classic turon with langka or jackfruit inside. Let the classic taste of turon give you a different kind of experience by having it in siomai style (bite size) turon. 2.Banana Peanut Turon – Original concept, our delicious siomai style turon with grounded peanut inside that will add kick in every bite. Let the bits of peanut thrilled you as it gives you a different taste from the ordinary turon. 3.Cardava Turon Overload – Another original concept, these Cardava Turon with grounded peanuts, marshmallow, and the classic langka inside will definitely give you the taste that you will really enjoy and crave the moment you taste and try it. All three flavors will definitely give you an experience of eating turon more differently and more deliciously. Cardava Turon is certified DHA. Delicious, Healthy and Affordable. Indulge in every bite! Cardava Turon was styled as siomai not only because we want to attract our markets as siomai does, neither give our customer a twist of something different but because convenience is also our business. We want to give our Cardava Turon lover the convenience that they do not get from the ordinary turon. For the standard size of a turon was 5 to 7 inches that might cause inconvenience to some when eating, thus, we developed our Cardava Turon to be in siomai style so that it would become bite in sizes.This would give a lot of convenience to our market most especially those individual who can’t even consume the standard sized turon. Cardava Turon prices are 15php for four pieces and 30phpfor eight pieces comes in an eco-friendly box. It was price low because our pricing objective i s to penetrate the market as our product is the first of its kind. Extensive marketing strategies are to be expected for the company to gain recognition and familiarity.CARDAVA TURON . . . ANG SARAP! CERTIFIED DHA, DELICIOUS, HEALTHY and AFFORDABLE!INNOVATIVENESS, CONVENIENCE, GREEN MARKETING and FOR YOUR GOOD IS OUR BUSINESS.â€Å"Panlasa’y mananarap sa Cardava Turon!†2. MISSION STATEMENTâ€Å"Healthy Living, Healthy Eating† â€Å"Cardava Turon ang sarap! Panlasa’y siguradong mananarap!† Certified DHA, Delicious, Healthy and AffordableOur tagline which stated above says it all with regards to our mission statement, and that is to bring delightful taste to our consumers by providing them our very delicious delicacy—Cardava Turon. Also as our product is certified DHA, that is delicious, healthy and affordable which makes it even more appealing and attractive to the community. We will not just cater those who are looking for delicious merienda but we will also take into consideration those who are health and price conscious. Thus, our mission is not only to earn profit rather our main mission statement is to bring health and wellness to every individual which will not have to suffer on paying very high prices, enjoying delicious taste that are good for their health.VISION STATEMENTâ€Å"To be the leading and consistently number one on providing delicious, healthy and affordable delicacy—Cardava Turon.†We are envisioning our company to be the leading and consistently number one which provide certified delicious, healthy and affordable delicacy to wherever area we could reach for. This is in line with our statement of bringing health and wellness to all of our consumers. Because we believe that a healthy living is for everybody not just for the fortunate one. Thus, it is our commitment to provide deliciously healthy and affordable Cardava Turon.We will be directed to our company vision to be the leading and n umber one  provider of delightful delicacy.CARDAVA TURON NUTRITIONAL FACTSThere have been different kinds of banana which are known to be rich in potassium and other nutrients. But according to the Doctors of Ministry in Alternative Medicines or DMAM, Cardava (Saba) banana has the highest nutrients present. †¢Cardava has the highest content of nutrients because it has the deepest roots among other banana plants, of which can absorb more nutrients from the soil. †¢Because bananas are rich in potassium, they help the body’s circulatory system deliver oxygen to the brain. †¢Maintains a regular heartbeat and a proper balance of water in the body. †¢Helpful for reducing strokes and regulating blood pressure because of the way it promotes circulatory health.†¢Their abundance of vitamins and minerals, are a great source of natural energy. †¢Bananas are also ideal for eating during that midday lull when you feel tired and sluggish. Instead of drinking caffeine or having a sugary snack, bananas provide a level of energy that lasts longer without the dramatic crash caused by caffeine. †¢Help stop constipation because bananas have a certain type of fiber that helps to restore and maintain regular bowel functions. Bananas are a natural source for lessening the effects of constipation without causing other bowel problems such as diarrhea.†¢The natural ingredients in bananas and their ability to replenish the body’s vitamins make them an ideal way to reduce the effects of a hangover. †¢Bananas can help people who are trying to quit smoking. The B vitamins and other minerals that they contain reduce the physical and psychological effects of nicotine withdrawal. †¢Vitamin B6 can also minimize menstrual pains and regulates over all moods of women. †¢Because of their calming properties, pregnant women often eat bananas to combat their morning sickness. †¢Also help to replenish the body and restore a hea lthy blood glucose level. †¢Help regulate a pregnant woman’s temperature.†¢As a way to prevent and treat ulcers, bananas help reduce the acidity that some foods can leave in the stomach. †¢Help reduce the irritation of the digestive system by leaving a protective coating around the inner walls, making it a natural way to promote intestinal health as well. †¢They are  also a great way to get rid of heartburn. They act as a natural antacid and they quickly soothe the burn.Instead of eating an apple each day for optimum health, the adage should state that a â€Å"banana each day keeps the doctor away†. The banana health benefits far outweigh those of the apple because it has many more vitamins and nutrients than their round counterparts.3. BUSINESS ENVIRONMENT 3.1 National TrendsBasically the only national trend that can hinder the growth of Cardava Turon in the market is when the cardava (saba) banana supplies will be scarce for it is the main ingre dients to our product—Cardava Turon. There are some issues nowadays that talks about the becoming scarce of the said banana but still there are none facts that can prove the latter issue. Thus, Cardava Turon business is in good position and will expect continuous supply of raw resources. The launching of Cardava Turon could be a good indication to our economy and even internationally for we will cater products that are originally from the Philippines. Cardava Turon would strengthen the local banana economy rather than those that are being exported to the other countries. Thus, it will just show how the Philippines can be competitive and can be known worldwide.3.2 Industry AnalysisThe local banana industry at this present day is not as active as before because of the growing export business, though there are still businesses of banana industry such those farmers, wholesalers and retailers. With regards to merienda business specifically those who sells turon, there are a lot of small competition for we can see even at the street corner of Angeles City there are those who sell turon but because Cardava Turon is not just an ordinary turon which is definitely the first of its kind, we can say that we are not deeply affected of those vendors of turon.3.3 Market AnalysisSpecifically there are no markets for siomai style turon with delicious variances here in Angeles City and maybe the whole of the Philippines. However â€Å"turon† is being patronized here in the community, thus, those will be considered as the new market for Cardava Turon. There are still markets for turon that we could cater with.3.4 Competitor AnalysisCardava Turon will have to face and consider a lot of competition for it is not the only turon business in town, most especially even SM malls and Ayala Malls’ food courts are selling their own class of turon. But Cardava Turon is not just an ordinary turon; it is a turon with a lot of exciting twist. It is the first of its kind a nd none in the whole of Angeles City area are selling such turon with different flavors and in siomai style. Thus, Cardava Turon competition will be minimal.4. MARKETING PLAN4.1 SWOT ANALYSISThe table below shows the SWOT analysis of the resources and the environmental factors for Cardava Turon ®. Major SWOT analyses are provided for the company as well. Resource Analysis:ResourcesStrengthsWeaknessesMoneyCardava Turon products are low cost. Thus, low capital investment. MaterialsCardava Turon has a number of contacts that can supply the raw materials. MachinesNo equipment for making the Cardava Turon more efficiently. MethodsNumerous ways and methods for producing Cardava Turon are available. ManpowerInexperienced from selling to the company members. ManagementInsufficient management skills for the company members. Moment (Time)Any launching day for the Cardava Turon is perfect for it is a unique delicacy. And the company members are dedicated to work fulltime and effectively.Iden tifying Opportunities and Threats in the Environment:Factors in the EnvironmentOpportunitiesThreatsSocio-culturalPeople have the habit of having their daily merienda Technology and TechnicalNew technology and equipments could make the production process efficiently and effectively. EconomicThe purchasing power of the community has lowered because of the increasing price of some  necessities such oil, thus, an advantage for the increase in demand of Cardava Turon for it is priced affordably. NaturalScarcity of cardava banana can hinder the growth of Cardava Turon. PoliticalElection is fast approaching.Hence, a good indicator to promote Cardava Turon as their merienda when campaigning. Peace and OrderIn general, there is peace and order in the place of business. (HAU / Angeles City) Population TrendsThe population is increasing. More people mean more buyers who would want Cardava Turon. Government ProgramMicro-Small-Medium Enterprise program are being provided by the government. Car dava Turon may be able to avail of the assistance in the form of financing, technical and marketing. Global EnvironmentExporting Cardava Turon process could be lucrative venture.CARDAVA TURON SWOT ANALYSIS†¢Strength – Uniqueness, as we introduce our all-time favorite turon in deliciously different way. †¢Weakness – Familiarity, Cardava Turon an original and the first ever product of its own needed a lot of effort to gain recognition to the community. †¢Opportunities – Innovative Leadership, pioneering the innovative modification of turon. †¢Threats – Patent, as BW is the first in the market.4.2 OBJECTIVESCardava Turons’ strategic marketing and financial objectives will be used as direction for the growth of the company.4.2.1 Marketing Objective:†¢Positioned Cardava Turon to all of Angeles City community. †¢Achieved familiarity of Cardava Turons’ products and service. †¢Maintained strategic marketing effort for Cardava Turon as it is new in the market.4.2.2 Financial Objective:†¢Reached the targeted quota and sales daily, monthly and annually. †¢100% return on investment. †¢30% to 40% net profit. †¢Zero negative net profit.4.3 COMPETITIVE EDGE†¢Location is critical to success. Our store needs to be on Main Street or just off Main Street so we can take advantage of walk-by and drive-by traffic. We also need adequate parking to make shopping at our store convenient for drivers. And we will target to have concessions to the well-known canteen of HAU. †¢Convenience. Angeles City / HAU residents and visitors are willing to pay a little bit more for good food and the convenience. Our customers will purchase our food because it is authentic and delicious. †¢High quality. Focusing on high quality Cardava Turon will draw customers from the competition, as well as create a local market that has not existed before in Angeles City. If the prices are reasonable an d the food is good, we will have growth through repeat business.4.4 TARGET MARKET ANALYSIS SUMMARYOur main target markets are:†¢People who live and work in Angeles City / Holy Angel University, who are looking for quality merienda. †¢Surrounding businesses looking for a tasty merienda for their customers and staff. †¢International and domestic travelers visiting Angeels City / Holy Angel University. †¢Families looking for quality, affordable, home cooked merienda to take home and prepare for their families with ease. †¢People looking for a comfortable environment in which to enjoy their spare time eating our delicious Cardava Turon. †¢People looking for high quality, unique merienda.Each market segment consists of people who either live, work, or vacation in the Angeles City / Holy Angel University area. Each market will be seeking a store canteen that will meet their desire for authentic, healthy food, quality service, and a pleasant atmosphere.4.5 MAR KET SEGMENTATIONCardava Turon target market profile is segmented using different segmentation strategy.4.5.1 Geographic SegmentationThe main geographic target area for Cardava Turon is the whole of Angeles City and the nearby towns and cities.4.5.2Income / Occupation SegmentationBecause Cardava Turon are certified affordable we are segmenting our markets with middle to low income, though because of the quality product that we are offering even those who are high income earners will definitely patronize our products and services.4.5.3 Age Segmentation Cardava Turon is for all ages for as long as they will purchase the product. Our products are intended to those six years of age and above.4.5.4 Sex SegmentationCardava Turon is definitely not gender discriminatory. Everyone can taste and enjoy our deliciously healthy and affordable product.4.6 POSITIONINGWe intend to position our business not just as a manufacturer and distributor of products, but a partner bringing a high level custom er satisfaction and high level of service to the stores that we enter into business with. We will work with stores through delivering high quality products to significantly increase the sales and profitability of their food business. By doing this we expect to develop a strong loyalty among our customers.4.7 MARKETING MIX 4.7.1ProductCardava Turon main offering is the Cardava Turon itself, a fried siomai style turon that comes in three different delicious flavors: oBanana Classic (Langka) Turon – inspired by our classic turon with langka or jackfruit inside. Let the classic taste of turon give you a different kind of experience by having it in siomai style (bite size) turon. oBanana Peanut Turon – Original concept, our delicious siomai style turon with grounded peanut inside that will add kick in every bite. Let the bits of peanut thrilled you as it gives you a different taste from the ordinary turon. oCardava Turon Overload – Another original concept, these Car dava Turon with grounded peanuts, marshmallow, and the classic langka inside will definitely give you the taste that you will really enjoy and crave the moment you taste and try it. Our main ingredients Cardava Turon products are cardava banana, siomai Turonper, brown sugar, cooking oil (for deep frying), jack fruit, peanut, and marshmallow. All ingredients are of high quality and certified healthy or of good nutritional facts.4.7.2PromotionBecause Cardava Turon is the first of its kind extensive promotional effort will be done to gain recognition and familiarity to the whole of Angeles City.†¢Advertising Highly appealing and attractive tarpaulins, posters and flyers will be strategically positions to those high traffic volume areas in the vicinity of Angeles. We will also invade online advertising wherein we will advertise Cardava Turon to some of the well-known networking sites as of at present day. Newspaper, television and radio commercial will also take into consideration. We will have a small advertising budget, devoted exclusively to trade publications designed to reach buyers and owners of upscale independent food stores. The objective of our trade advertising will be too limited to reinforcing the image of our company and the exciting taste of our products. All ads will be four-color and between 1/4 and 1/8 page in size. Each ad will prominently feature our logo and a bright, colorful, mouthwatering changing display of Cardava Turon products. We will also work with our retailers to obtain co-op advertising funds for their own local advertising.†¢Sales Promotion Initially we will do free tasting for the first two days of Cardava Turon launching; this is to let all the Angeleneos experience the delightful taste and flavors of Cardava Turon.†¢Personal Selling Highly qualified salesperson that provides superior customer service will be our front liners to provide our buyers experience that they would want to experience again and again, thus, establishing customer loyalty. Our primary sales method is face-to-face selling by our friendly salesperson.†¢Point of Purchase / Product Display Just the smell of our product prospective buyers will definitely get curious and crave for our Cardava Turon. We will see to it that our product will be cooked amazingly delicious and presented mouth-watering.†¢Publicity Because our entire products at Cardava Turon are certified deliciously healthy and affordable, thus, our campaign of â€Å"Healthy Living, Healthy Eating† would be our most effective way to publicized Cardava Turon. We will send news releases to trade magazines to try to get product or company feature coverage in front of the eyes of buyers and retailers. We will also issue a few generic press releases about Cardava Turon that our retailers can use to try to obtain publicity coverage for their stores in local publications. Lastly, we shall have a quarterly newsletter for retailers that we are currently se rving or hope to be serving. We anticipate sending 1,000 copies of the news release out our first year and gradually increasing to 2,000 copies by our third year. In the newsletter we will highlight not just our products, but also display ideas and success stories of stores who increased their Cardava Turon sales.†¢Trade Shows We will have a small booth or table top display at national conventions each year, including the SMX convention Center at the SM Mall of Asia. We will emphasize not just our certified deliciously healthy and affordable products but the superior customer/retailer satisfaction that we are providing. We will also provide limited funds for display space for our salesperson at regional trade shows that they attend. Typically we will pay for one table top display.4.7.3Place / Channel of Distribution Cardava Turon is a manufacturing firm which will serve as direct seller and retailer. Our main place of distribution would be the whole of Angeles City. We will str ategically position our stalls/kiosk to places of high traffic volume. We will also partner to some of the famous restaurants for our Cardava Turon to be their featured dessert of the week; concession to some of the well-known mall food courts and even partner with some of the university canteen here in Angeles.4.7.4Pricing Rigorous pricing strategies for Cardava Turon’s product were to be expected. All products will be priced in accordance with our buyers’ purchasing power not compromising the quality of our products. Having been priced to what the buyers’ could avail; Cardava Turon will definitely have a share of market.†¢Pricing Objective and Method Used Because Cardava Turon is new and first of its kind, our number one objective for pricing is to penetrate the market by pricing our products at low price. In which it could lead to the increase of market share and familiarity of Cardava Turon. Taking into account the pricing objective, demand determining, cost estimation and competitors’ costs, prices and offers analysis Cardava Turon will be using a combination of methods. Value pricing will be weighted more. 4.8 CONTROLSCardava Turons’ Marketing Plan purpose is to serve as a guide for the organization. The following areas will be monitored to gauge performance: †¢Availability of supplies †¢Expenses †¢Superior Customer Satisfaction †¢Revenue / ProfitSTRATEGY and IMPLEMENTATION SUMMARY Our strategy will exploit our advantages over the competition (location, convenience, and high quality) with carefully-tracked milestones for growth.MARKETING STRATEGY Our main marketing strategy would be the most effective and no cost at all strategy, that is the use of the word of mouth, for Cardava Turon is considered the best new exciting delicious merienda in town, making the word of mouth more effective. We will also advertise our product to some of the most famous social sites on the net which are Facebook, twi tter and the like.SALES STRATEGY Cardava Turon's Market most important sales strategy is developing an environment in which customers will return time-after-time because our market provides knowledgeable, friendly staff, quality products, and a comfortable atmosphere that fills their needs. When customers visit our store / retailers, they will know they are entering a clean facility with the best service in the industry. Our pricing strategy will focus on providing high quality products, and services at a fair priceSTRATEGIC ALLIANCES Cardava Turon's Market will work to form strategic alliances with local businesses, including: campus canteens, local mall food courts, and restaurants. We will also form relationships with local produce growers and artists to customize the food items we sell and enhance our presence in the community.MARKETING Initial marketing efforts for opening will be geared towards generating name recognition and making a clear distinction between Cardava Turon's and other local competitors. Follow-up marketing programs will encourage repeat visits and assist customers in the understanding, appreciation, and preparation of our products.SALES and PRICING We will gear prices towards our competitors in the nearest cities and online, with a small â€Å"convenience† increase for offering them locally. This will offset our distribution costs. Our emphasis on consistently good service, from special orders, will make new customers repeat customers. We mean business as we introduce Cardava Turon to the market but we don’t just want to be profitable we also wanted to have a share on our market. This is why we will penetrate the market by pricing our product very affordable. †¢15php – 4pcs of Cardava Turon†¢30php – 8pcs of Cardava Turon in an eco-friendly take home box.ALLIANCES and DISTRIBUTION †¢Cardava Turon's Market will aggressively pursue relations with local mall’s food courts, restaurants (featu red dessert of the week), and local school canteens (most specifically HAU canteen’s). †¢Our specific target for the distribution of our product is having a partnership not later at the end of this school year to some of the most well-known canteen here in the campus (HAU). We will partner to those canteen in order for our product to gain recognition from the community of HAU. †¢And as the coming year approaches we will extend our effort to partner with the local mall food courts, thus, we will introduce Cardava Turon to all of Angeles City. †¢After having partner to some of the local canteens and food courts we will established our own food cart or kiosk for Cardava Turon products in this way we can more concentrate on selling our products.SALES FORECAST The following assumptions illustrate our conservative sales forecast. Assumptions: The average item sold in the market will cost 15php/single order. †¢Php15.00/average sale x 100 people/day x # of days in a week x # of campus canteen partner (slow season). †¢Php22.50/average sale x 200 people/day x # of days in a week x # of campus canteen partner (busy season).KEYS TO SUCCESS The keys to success for Cardava Turon's Market include: †¢Reputation: Every customer visiting our store will want to return and will recommend us to their friends and family. Word of mouth marketing will be a powerful ally for our business. †¢Superior Customer Service: Knowledgeable, friendly service will be of the utmost importance. †¢Location: Provide an easily accessible location for customer convenience. †¢Product/Environment: Offer a variety of high quality foods, sold at a fair price in a clean, authentic, comfortable environment. †¢Convenience: Our customers will experience the convenience in eating our product that they had never been experienced before.5. MANAGEMENT TEAM and ORGANIZATION PLAN 5.1 Management Team The Company will be managed by the ten founding partners, wh ose individual area of expertise covers many of the functional aspects of the business. Jose Carlo Dizon will serve as the President of the Company, and will be responsible for Product Selection and Sales & Marketing. Nikki S. Barrientos will be the Vice President, in charge of Administration. She will be responsible for customer service, accounting, shipping and the general administration of the business. Mary Jane Narciso will be the Chief Operating Officer, and will be responsible for maintaining close relationship with all our retailers/concessionaires. Kresta-An Tanhueco and Jeiel Feliciano will serve as the area managers that are responsible for monitoring operations of all stalls/kiosk of Cardava Turon. Aldrian Soriano and Mark Cunanan will be the head of Research and Development Department which are accountable for producing new ideas and variances for the growth of all Cardava Turon products. Kevin Colinares as the Public Relations Officer will be in charge for the publicit y and good relations of the company to the whole of Angeles City community. Nikki S. Barrientos will be in charge with Banana Wrap logistics, inventory and suppliers relations. Lastly, to be responsible for all employee related issues will be Jose Carlo Dizon as the HR Manager.All founders are dedicated of doing their job effectively and efficiently which will bring Cardava Turon to its overwhelming success.5.2 Organizational Chart5.3 Key Personnel Every stall of Cardava Turon will be staffed by our dedicated and skillful front liner which includes the kiosk/stall supervisor who will be in charge of the overall operations of the kiosk. Together with the stall supervisor are the two all-around salespersons who will perform cashiering which includes order taking and assembling, cooking all ordered products, and maintaining inventory and cleanliness through-out the entire operations.Qualifications Required: †¢Stall Supervisor – Graduate of any four-year business management related courses or high school graduate with a minimum of two years work experience as a food stall/kiosk supervisor. †¢Sales Associate – this includes being the cashier, cooked, stock custodian and the salesperson. All associate would be at least college level with basic knowledge in accounting, cooking, inventory, and in sales. High school graduate will be considered with a minimum one year work related experiences.All stall supervisors upon the start of their work at Cardava Turon are qualified for any other promotions depending on the availability of the vacant position and their performance as a whole. Same as to all Sales Associate, with which are also qualified for any promotion depending on their performances.6. PRODUCTION and OPERATIONS PLAN 6.1 Production Process The production process for producing our product Cardava Turon will include the preparation of all raw materials/ingredients such the peeling of cardava banana and cutting it into cubes, preparing siom ai Turonper as the Turonper of the said product, pre-heating of deep fryer for cooking high quality Cardava Turon. All extra condiments and ingredients will be prepared as well, the sugar (brown) to be used, grounded peanut for Banana Peanut Turon, the langka for the Banana Classic Turon, and the marshmallow for the Banana overload.Step by step processes are as follows: 1.Peeling and dicing into cubes of cardava banana. 2.Turon using siomai Turonper and putting the flavors such grounded peanuts and the classic langka. 3.Rolling the Turonped product into the brown sugar. 4.Deep frying until the product becomes golden brown. (10-20 seconds) 5.Cooling and filtering of excess oil. 6.Package depending on the customer orders. (4pcs. or 8pcs.)6.2 Product/Service DeliveryIn order to deliver high quality, personalized service we will carefully select all employees–especially stall supervisor and sales associate who will deal directly with customers. Jose Carlo is currently interviewin g candidates for sales associate. We will carefully review references from past employers or manufacturers and from retailers whom these sales associate have served. We will also make sure that each employee understands our way of delivering quality product/service to each customer. We will have immediate back-up support available by phone from our office for more difficult product/service issues. And we will give employees enough latitude so that they can respond immediately to almost all customer requests or complaints.6.3 Customer ServiceWe intend to prioritize customer service and make it a key component of our marketing programs. We believe that providing our customers with what they want, when and how they want it, is the key to repeat business and to word-of-mouth advertising. Not only will we train our employees to deliver excellent service, we will give them the flexibility to respond creatively to client requests. In addition, we will continually monitor our clients' level of satisfaction with our service and products through surveys and other convenient feedback opportunities. Initially we expect to have few enough accounts so that Mary Jane and Kevin can handle all customer/retailer service issues.As our business grows we intend to hire additional customer service people one at a time and pay a premium over market labor rates to attract and retain quality help. Shipping problems are a huge issue with the firms that we compete with largely because they insist on using surface shipping methods to keep their costs down to charge low prices to keep their mass merchant accounts happy. We intend to use air freight to export our products to the neighbor countries. This will add to our costs. But because we want to penetrate the international market it makes more sense for us. It  will also allow us to have much thinner inventories in our warehouse without risking stocking out.6.4 FacilitiesWe plan to lease small office space for the mean time as Cardava Turon is still starting. The said office space will be used by the ten co-founders as they work together for the fast growth of Cardava Turon. The office space building is located in a busy industrial neighborhood, but because we do not intend to have customers visit us we have decided to lease a lower-rent location. For our stalls/kiosks they should be located in a high traffic volume area which could generate prospective buyers for all the products. We will utilize the spaces for all the stalls that could hold enough supplies for a week operations. Ten to twenty square meters would be the ideal stall/kiosk size.6.5 EquipmentsWe will need five computer sets initially to be used at the main office. Minimal office supplies will do for the company is still starting. Five telephone lines are also needed to be used for communicating to all staffs; retailers; and suppliers. The equipment to be used for the kiosk would be cash register for recording sales transactions, deep fryer to be u sed for cooking all Cardava Turon products, freezer for all perishable raw ingredients. Also we will provide food warmer to store all the cooked products and to be used for display purposes, small cabinets are to be used for non-perishable goods. Preparation table is also considered necessary when making Cardava Turon products including also all the necessary cooking tools and gadgets to make the operation efficiently.6.6 Work FlowAll personnel who are working at the main office will be working eight hours weekdays depending on the volume of their work. Office hours would be from 8:00am until 5:00pm, but flexible working hours will do also. Sundays will be their day-off and through Saturdays the office hours would only be half-day which is from 8:00am to 12:00noon. As to the stall/kiosk the operations would be from Mondays through Sundays, operations will start at 7:00am until 9:00pm though business hours will just start at 8:00am until  8:00pm.There will be three shifts in a day: the opener from 7:00am-3:00pm, the mid-shift from 10:00am-7:00pm and the closer from 1:00pm-9:00pm. Initially stalls will be manned by only three people who include a stall supervisor and two sales associate. The stall supervisor will be in charge of the scheduling. He can decide on his own on who would be assigned in the shifts, preferably the mid-shift will be the stall sup. So that he/she can monitor well the operations of their stall. As our business grows we intend to hire additional sales associate to make our operations even more efficient.6.7 Production RisksPreventive measures are to be implemented to lessen or decrease the possibility of being hurt and injured in the production of all Cardava Turon products. We will make sure that all employees especially the sales associate are properly trained with regard on the production or cooking of Cardava Turon. First aid kit will be provided to all Cardava Turon kiosks. Stall Supervisor will be responsible for checking all the ne cessary machines and equipments if they are working properly and effectively. Before and after the business operations, checklist will be provided to be accomplished by whoever was assigned to check the quality and performance of all goods, materials and equipments. This is to prevent unnecessary problems to occur.6.8 SuppliersBy the supervision of Nikki, all issues regarding suppliers of all the stalls/kiosk for Cardava Turon will be properly monitored. This includes checking the quality of all raw materials/goods. Delivery schedules will be monitored, as well as all the necessary issues concerning supplier relations and logistics.6.9 Inventory ManagementIn order for the inventory to be more accurate, there will be two types of inventory to be done. The first one is to be accomplished by all stall supervisors for each kiosk which is to be done daily. And the second type of inventory, the monthly inventory to be supervised by Kresta and Jeiel, which they will evaluate and check the accuracy of all the daily inventories. The  company will provide standard inventory checklist to be used by all Cardava Turon stalls/kiosks.6.10 Quality ControlEach store will offer nothing but freshly and quality Cardava Turon products. Standard procedure for preparation and cooking of the product will be well developed by our R&D team Aldrian and Mark. Arthur will be responsible for the high quality raw goods that are to be used. Camille will monitor all retailers’ compliance of Cardava Turon quality standards.

The Structure of Noun Phrases Essays

The Structure of Noun Phrases Essays The Structure of Noun Phrases Essay The Structure of Noun Phrases Essay Univerzitet Novi Pazar Odeljenje: Beograd Fakultet humanistickih nauka Odsek: filoloski Smer: Engleski jezik i knjizevnost Predmet: Sintaksa Engleskog jezika Student: Nikola Vukasovic Beograd, 01. 06. 2011 1. Introduction Among the five different types of phrases in English namely noun phrases, verb phrases, adjective phrases, adverb phrases and prepositional phrases, noun phrases are the most common playing various syntactic functions in the sentence and clause structure: subject, object and complement (of various kinds), apposition and attribute. They are used to refer to things that people want to talk about: people, objects, concepts, processes and all kind of entities. 2. Basic Noun Phrases Structurally speaking, in the first place, basic noun phrases consist of pronouns, numerals or nouns with articles (indefinite, definite or zero) or nouns with other closed-system items that occur before the noun head including pre-determiners (pre-det), determiners (det. ) and post-determiners (post-det. ). The underlined parts of the following sentences are good examples of basic noun phrases: |   |I |stayed at |home |during |all |the |last few |days |   | |   |pronoun |   |zero article + noun|   |pre-de |+ det |+ post-det |+ noun |   | |   |Some people |dislike |‘13’ |   |   |   |   |   |   | |   |det. + noun |   |numeral | | | | | | | 2. Pronouns and Numerals Actually, pronouns are a special class of noun. As their names imply, they ‘replace’ nouns or rather whole noun phrases, since they cannot generally occur with determiners. For example, personal pronouns have two sets of case forms: subjective and objective: ‘I’/ ‘me’, ‘we’/ ‘us’, ‘he’/ ‘him’, ‘she’/ ‘her’, ‘they’/ ‘them’; ‘you’ and ‘it’ are exceptional in showing no distinction. Subjective personal pronouns function as subject and sometimes as subject complement while objective personal pronouns as object, prepositional complement and sometimes as subject complement. These can be illustrated by: He is happy. I   saw him at the station. Like personal pronouns, other types of pronouns including reflexive, possessive, relative, demonstrative, interrogative, universal, assertive, non-assertive and negative pronouns are all basic noun phrases. Reflexive pronouns include ‘myself’, ‘yourself’, ‘himself’, ‘herself’, ‘itself’, ‘ourselves’, ‘yourselves’ and ‘themselves’. He hurt himself yesterday. Possessive pronouns are ‘mine’, ‘ours’, ‘yours’, etc. This book is mine Relative pronouns: ‘who’, ‘whom’, ‘that’, ‘which’, etc. The book, which is on the table, is mine. Demonstrative pronouns fall in two groups. One is â€Å"near† reference with ‘this’ and ‘these’; and the other â€Å"distant† reference with ‘that’ and ‘those’. This is my friend. Interrogative pronouns: ‘who’, ‘whom’, ‘what’, etc. Who did you go with? Universal pronouns: ‘each’, ‘all’, and ‘every’ series: ‘everyone’, ‘everything’, etc. Everyone has his own ambitions. Partitive pronouns, parallel to the universal ones, consist of assertive pronouns including the ‘some’ group (‘some’, ‘someone’, ‘something’, etc. ; non-assertive with the ‘any’ series (‘any’, ‘anyone’, ‘anything’, etc. ); and negative with the ‘no’ series (‘none’, ‘no-oneâ€⠄¢, ‘nothing’, etc. ) Nobody has come yet. Apart from pronouns, numerals including cardinal numbers (‘one’, ‘two’, etc. ) and ordinal numbers (‘first’, ‘second’, etc. ) can form basic noun phrases, as in: Two is better than one. 2. 2 Basic Noun Phrases with Determiners Not only can basic noun phrases consist of pronouns or numerals, but they can also comprise a head noun with determiners or determiners modified by pre-determiners and/or post-determiners. The head noun of a noun phrase is the central element and decisive factor in performing the syntactic functions of the whole noun phrase. It can be singular count noun such as ‘book’, plural noun ‘books’ or mass noun like ‘ink’. Determiners can be indefinite article ‘a’ and ‘an’; definite article ‘the’; or zero article as in the noun phrase ‘books’. The use of articles is not the only possibility for determining nouns, but we can use such words as ‘no’, ‘what’, ‘this’, ‘some’, ‘every’, ‘each’ and ‘either’ before the head noun like ‘book’. These words, also called determiners, forming a set of closed-system, are mutually exclusive with each other, i. e. there cannot be more than one occurring before the head. Both ‘a the book’ and ‘a some book’ are ungrammatical. Determiners are in a â€Å"choice relation†, that is they occur one instead of another. In this respect, they are unlike ‘all’, ‘many’, ‘nice’, which are in a â€Å"chain relation†, occurring one after another as in: All the many nice pictures are collected. The articles are central to the class of determiners in that they have no function independent of the noun they precede. Other determiners like ‘some’ are also independent pronouns: A: I want the money. B: Here is the. (ungrammatical) B: Here is some. (grammatical) With regard to the co-occurrence of determiners with the noun classes singular count (‘book’), plural count (‘books’), and mass noun (‘ink’), there are six classes of determiners: (1) |The Possessive (‘my’, ‘your’, his’, etc. ) |+ |book | |Genitive (‘my father’s’, ‘Anne’s’, etc. | |books | |No | |ink | |Whose | | | |Which (ever) | | | |What (ever) | | | |Some (stressed) | | | |Any (stressed) | | | (2) Zero article |+ |books | |Some (unstressed) | |ink | |Any (unstressed) | | | |enough | | | (3) |This |+ |book | |that | |ink | (4) |These |+ |books | |Those | | | (5) A (n) |+ |book | |every | | | |each | | | |either | | | |neither | | | (6) |much |+ |ink | In addition to the determiners mentioned before, there are a large number of other closed-system items that occur before the head of noun phrases. These items, referred to as closed-system pre-modified, form three classes (pre-determiners, ordinals and quantifiers) which have been set up on the basis of the positions that they can have in relation to determiners and to each other. The first class of the closed-system pre-modifiers, pre-determiners, is unique in occurring before the determiners. They are: (1) ‘all’, ‘both’ and ‘half’; (2) the multipliers ‘double’, ‘twice’, ‘three times’, etc. and fractions ‘one-third’, ‘two-fifths’, etc. and (3) ‘such’ and ‘what’ (exclamative). Like determiners, pre-determiners are mutually exclusive. Therefore, ‘all’, ‘both’ and ‘half’ have restriction on their co-occurrence with determiners and head nouns. The illustrations are as follows: All |All |+ |The, my, etc. |+ |singular count noun | |All |+ |The, my, etc. |+ |plural noun | | | |These, those | | | | | |Zero article | | | |All |+ |The, my, etc. + |mass noun | | | |This, that | | | | | |Zero article | | | All my life All the books All this paper Both |Both |+ |The, my, etc. |+ |plural noun | | | |These, those | | | | | |Zero article   | | | Both these books Half Half |+ |The, my, etc. |+ |singular count noun | | | |A, this, that | | | |Half |+ |The, my, etc. |+ |plural noun | | | |These, those | | | |Half |+ |The, my, etc. |+ |mass noun | | | |This, that | | | Half an hour These pre-determiners can occur only before articles or demonstratives, but none of them can occur with such quantitative determiners as ‘every’, ‘either’, ‘each’, ‘some’, ‘any’, ‘no’ and ‘enough’. However, ‘all’, ‘both’ and ‘half’ have ‘of’-construction which are optional with nouns and obligatory with personal pronouns: All (of) the students   = All of them All (of) my time   = All of it With a quantifier following, the ‘of’-construction is preferred All of the ten students All of the many girls ‘All’, ‘both’ and ‘half’ can be basic noun phrases: All/Both/ Half were allowed to go out. Apart from ‘all’, ‘both’ and ‘half’, the multipliers such as ‘double’, ‘twice’, ‘three times’, etc. can occur before determiner s to denote a number, an amount, etc. : Double their papers Twice his strength Three times this amount ‘Once’, ‘twice’, etc. an occur with determiners ‘a’, ‘every’, ‘each’, and ‘per’ (less commonly) to form â€Å"distributive† expressions with a temporal noun as head: are post-determiners, that is they must follow determiners in the noun phrase structure, but they precede quantifiers and adjectives as modifier.    |The |first |(cold) |months |   | |   |determiner |post-determiner (ordinal) |modifier |noun |   | Cardinal numbers and quantifiers belong to the third class of closed-system pre-modifiers. They are mutually exclusive, following determiners but preceding adjectives as modifier. Cardinal numbers are ‘one’ (with singular count nouns) and ‘two’, ‘three’, etc. (with plural nouns), e. g. : One good reason All (of) the three brothers Closed-system quantifiers are ‘many’ (with the comparatives ‘more’ and ‘most’), ‘few’ (‘fewer’, ‘fewest’),   ‘little’ (‘less’, ‘least’) and ‘several’ as in: Several interesting books All her many good ideas A basic noun phrase may contain various determiners, more concretely, pre-determiners, determiners and post-determiners which are in a fixed order: |pre-determiners |determiners |post-determiner |Head noun | |   |   |ordinal |cardinal/quantifier |   | |Half |my |first |   |salary | |All |the | |   |books | |All |her | |many |questions | 3 Complex Noun Phrases Complex noun phrases contain three components: pre-modification, head noun and post-modification. 3. 1 Head Noun Like in the basic noun phrase, the head noun, first of all, is the central element and core component of the complex noun phrase. It may be count or mass noun which dictates concord and (for the most part) other kinds of congruence with the rest of the sentence outside the noun phrase. This is exemplified in: The only girl in this class is hardworking. All of the beautiful girls in my class are kind. Also, when the genitive is as pre-modification, the head nouns can be omitted: We met at the dentist’s last week. 3. 2 Pre-modification The second component of a complex noun phrase is pre-modification, also called pre-modifiers, including modifiers that stand before the head noun. Pre-modifiers can be closed-system and/or open-class items. Closed-system pre-modifiers are discussed in the structure of the basic noun phrases above. These items are optional in the complex noun phrases. Meanwhile, open-class pre-modifiers come after the closed-system ones and precede the head noun as in: |   |All these |young beautiful |girls |   | |   |determiner |adjective as pre-modifier |head |   | Pre-modifying adjectives can be those denoting general description (‘beautiful’, intelligent’, ‘good’, etc. ; age (‘young’, ‘old’, etc. ); size (‘big’, ‘small’, etc. ); shape (‘square’, ‘round’, etc. ); colour (‘red’, ‘blue’, etc. ); material (‘silk’, ‘metal’, etc. ); resemblance to a material (‘silken’ in silken hair, ‘cat-like’, etc. ); and provenance or style (‘British’, â €˜Parisian’, etc. ). These adjectives can be both attribute and complement. In addition, pre-modifying adjectives can be intensifying ones which have a heightening effect on the noun they modify or the reverse, a lowering effect, e. g. : ‘real’ (a real hero), ‘definite’ (a definite loss), ‘complete’ (a complete fool) and ‘close’ (a close friend). These adjectives are generally attributive only. Restrictive adjectives, another class of pre-modifying adjectives, restrict the reference of the noun exclusively, particularly or chiefly, e. g. : ‘certain’ (a certain person), ‘exact’ (the exact answer), ‘only’ (the only occasion) and ‘very’ (the very man). Like intensifying adjectives, the restrictive ones are attributive only. However, there are a number of adjectives which cannot pre-modify the head, but can be predicative such as: ‘faint’, ‘ill’, ‘well’, ‘able’, ‘afraid’, etc. Not only are the head nouns pre-modified but pre-modifying adjectives can also be, especially when they are the first items after the determiner. In this case, it can be pre-modified in the same way as it can be in the predicative position. This is illustrated by: |   |His really quite unbelievably happy |family |   | |   |   |Head |   | With indefinite determiners, some intensifiers such as ‘so’ are differently used. ‘So’ is replaced by ‘such’, which precedes the determiner or else ‘so’ plus adjective would be placed before the determiner, e. g. : Such a beautiful girl So beautiful a girl Apart from pre-modifying adjectives, the head nouns of the complex noun phrases can be pre-modified by particles, either present or past, e. g. : an approaching man (present participle), the badly injured dog (past participle), etc. The head noun can also be pre-modified by genitives, e. g. these qualified doctors’ salaries,these doctors’ high salaries, etc. group genitives as in the teacher of English’s salary, an hour and a half’s discussion, etc. ; or other nouns as in the city council, a love story, etc. Another class of pre-modifiers is the type of denomical adjective often meaning â€Å"consisting of†, â€Å"involving†, or â€Å"relating to†. These items must come next before the head and can be preceded by a wide range of pre-modifying items, e. g. :   the pleasant social life, a city political problem, etc. Finally there are various classes of pre-modification, both closed-system and open-class. Therefore, when the complex noun phrases consist of different classes of pre-modifiers, they may be placed in a relevant order. The acceptable order of pre-modifiers in a complex noun phrase is as follows: |1 |2 |3 |4 |5 | |(1) |a |book |with yellow covers (prepositional phrase) |   | |(2) |the |man |who told you the secret (finite clause) |   | |(3) |the |girl |speaking English fluently (nonfinite clause) |   | |(4) |a |shelf |full of books (adjective phrase) |   | |(5) |the |opera |Carmen (noun phrase) |   | |(6) |the |road |back (adverbial phrase) |   | In the example (1) ‘with yellow covers’ is a prepositional phrase post-modifying the head ‘book’. Apart from ‘with’, there is a wide range of prepositions that can be used, e. g. :   the road to London, the house beyond the church, a child of   five, etc. , including the complex prepositions, e. g. house on the top of the hill, action in case of emergency, etc. and those having participle forms as in problems concerning the environment. The commonest preposition in the noun phrase post-modification â₠¬Ëœof’ has a close correspondence to ‘have’ sentences: The ship has a funnel. the funnel of the ship The table has four legs. the four legs of the table However, some are relatable to ‘be’ sentences: London is a city. the city of London The news was the team’s victory the news of the team’s victory Also, the ‘of’ phrase can be used to express the subject or object relation: The bus arrived the arrival of the bus Someone imprisoned the murderer the imprisonment of the murderer In the example (2), the post-modifier is a relative or finite clause which can be restrictive or non-restrictive. There are a number of relative clauses beginning with relative pronouns: ‘who’, ‘whom’, ‘whose’, ‘that’ (personal); ‘which’, ‘that’, ‘what’ (non-personal); ‘when’, a preposition plus ‘which’ (time); ‘where’, a preposition plus ‘which’ (place); and ‘why’, ‘for which’ (reason). While restrictive relative clauses help to define the head noun, the non-restrictive ones give additional information to it, as exemplified in: |   |The woman |who is standing outside |is my neighbour.    | |   |   |restrictive |   |   | |   |That is my neighbour, |who is standing outside. |   |   | |   |   |Non-restrictive |   |   | The exampl e (3) illustrates the post-modifier as a non-finite clause, present participle clause. The non-finite can be past participle clauses. |   |The only car |serviced in the garage |is mine. |   | |   |   |past participle clause |   |   | In addition, post-modifiers can be to-infinitive clauses: |   |The next flight |to arrive |was from London. |   | |   |The place |to stay for summer holidays |should be pleasant. |   | As is seen in the example (4), adjective phrases can be post-modifiers of the head noun in the complex noun phrases. The adjective phrases can usually be regarded as a reduced relative clause. Complex indefinite pronouns ending in –body, -one, -thing, and –where can be modified only post-positively, e. g. : Anyone (who is) intelligent can do it. The men (who were) present were his supporters. In the example (5), the phrase explicitly encodes the information that â€Å"Carmen is an opera†. For this reason, ‘ Carmen’ is traditionally said to be in apposition to ‘the opera’. Another minor type of post-modification illustrated in the example (6) is adverbial modification. Similarly, in the following examples, the adverbial phrases post-modify the head noun: the way ahead, the direction back, the hall downstairs, etc. Unlike pre-modifiers, their no grammatical limit to the number of post-modifiers occurring in a noun phrase, considerations of style and comprehensibility will normally keep them to one or two. Where we have more than one, the relative order tends to depend on the related properties of length and class, with shorter modifiers preceding longer ones, prepositional phrases preceding clauses: |   |A man |from Britain |who I was talking about last night |   | |   |   |prepositional phrase |relative clause | | 4 Conclusion In conclusion, noun phrases, either basic or complex are potentially very complicated. Most simply, basic noun phrases consist of just one overt element, pronouns of different types or numerals. Basic noun phrases, more complicatedly, comprise pre-determiners, determiners, post-determiners and the head nouns, the order of which is fixed. Complex noun phrases, as their names imply, are the most difficult of all. They consist of pre-modification, head noun and post-modification. Pre-modification includes closed-system and open-class items which are in the given order. Post-modification can be finite or non-finite clauses and adjective, noun, prepositional and adverbial phrases. SOURCES Aarts, B. ( 2001 ) English Syntax and Argumentation Brown, E. K. and J. E. Miller ( 1991 ) Syntax : A linguistic Introduction to Sentence Structure examples and tables internet

The John Newbery Medal and Current and Past WInners

The John Newbery Medal and Current and Past WInners In the United States, the John Newbery Medal is the most prestigious childrens book award that an author can receive. The Newbery Medal is an annual children’s book award administered by the Association for Library Service to Children (ALSC of the American Library Association (ALA). According to the ALSC section of the ALA Web site, To be selected as the author of the most distinguished contribution to American literature for children, the book must have been published the previous year in English by an American publisher in the United States. The John Newbery Medal, commonly referred to as the Newbery, has been awarded every year since 1922. It is named for John Newbery, an eighteenth-century British bookseller. To be eligible for a Newbery, either winning the Newbery Medal or having your book designated a Newbery Honor Book, the following terms must also be met: The author(s) must be either citizens or residents of the United States. Fiction, non-fiction, and poetry are all eligible, but reprints and compilations are not. The book must be written for children, with children defined as â€Å"persons of ages up to and including fourteen.† The book must be an original work. A book that was originally published in another country is not eligible. The 2016 Newbery Award Winners The 2016 Newbery award winners, the Medal winner, and three Honor Books  include a picture book, a graphic novel, a fairy tale with historical elements and historical fiction. Below is a brief look at the winners and reviews of the books. 2016 John Newbery Medal Winner Author Matt de la Peà ±a won the 2016 Newbery Medal for his picture book Last Stop on Market Street, which Christian Robinson illustrated. The publisher is G. P. Putnam’s Sons, an imprint of Penguin Group (USA). Matt de la Peà ±a is most well-known for his young adult novels, which include Mexican WhiteBoy, The Living, and The Hunted. He is also the author of the Infinity Ring middle-grade books and one other picture book A Nation’s Hope, The Story of Boxing Legend Joe Louis. 2016 Newbery Honor Books The War That Saved My Life,  by Kimberly Brubaker Bradley. While featuring a historical World War II setting, the characters are products of Bradleys imagination. Dial Books for Young Readers, an imprint of Penguin Group (USA) is the publisher. For more information, read the book review of The War that Saved my Life.Roller Girl,  written and illustrated by Victoria Jamieson.  Roller Girl is Victoria Jamieson’sfirst graphic novel for middle-grade readers, and she brings to it her own experiences with the sport of roller derby.  Dial Books for Young Readers, an imprint of Penguin Group (USA) is the publisher.  For more information, read the book review of .Echo, by Pam Muà ±oz Ryan. Scholastic Press, an imprint of Scholastic Inc. is the publisher. Ryan, the author of more than 40 books, has received numerous awards for her writing, including winning the Pura Belprà © Medal twice, for The Dreamer and Esperanza Rising.  For more information, read the book review of E cho. If you are looking for more good books geared towards the 9- to 14-year-old age range, be sure and take a look at the following features about children’s books that have received Newbery Medals or honors: John Newbery Medal Winners: 2015 to 1922The 2014 Newbery Medal Winner and Honor BooksThe 2013 Newbery Medal Winner and Honor BooksThe 2012 Newbery Medal Winner and Honor BooksThe 2011 Newbery Medal Winner and Honor BooksThe 2010 Newbery Medal Winner and Honor BooksThe 2009 Newbery Medal Winner and Honor Books. Source: ALSC/ALA

Social Media Marketing Plan Term Paper Example | Topics and Well Written Essays - 1000 words

Social Media Marketing Plan - Term Paper Example The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s marketing strategies, the activities that make sense include increasing awareness of the strengths of the company’s products and providing accurate information about the business. Other activities entail reacting to the consumers’ messages and questions within the shortest period. Additionally, an important activity entails aligning the media activities with the organization’s goals. This is achievable through the effective online status management. Social Media Status The company has successfully engaged in several social activities. Some of the activit ies entail responding to the customers’ questions and selling some products through the social media. These activities have been successful because customers’ views illustrate their level of satisfaction with responses. Additionally, the company has managed to sell several products online. Moreover, the company has been successful in attracting large numbers of clients. However, it has not been successful in increasing their engagement. The organization used some metrics to measure the success of the social media. The social media successes need to be identified by clear measurable goals. The organization has measured its goal of reaching many clients by using the total reach. By using this, the organization acknowledged the value added to the social space. The total reach was large. This implies that the organization was able to attract many clients. Additionally, the organization measured its success through the social customer relationship management (CRM) tool. Thi s, too, was helpful in showing the number of people using the organization’s social page and the level of engagement on the page. This measurement is vital in determining whether the organization’s value is increasing through its social strategy. The social CRM tool used is the Sprout Social, which combined the organization’s activities into a single activity. This enabled the organization to know if its strategy is moving towards the expected direction. Through this metric, the organization’s goal was partly achieved because it had managed to attract a large community. However, it had partly failed because the level of engagement was very low. Furthermore, the organization used the Conversation Share to determine the position of the organization in the social media as far as competition is concerned. This is done through measuring the amount of conversation about organization’s products in comparison with the number of conversations about the riva ls’ products. This metric showed that the organization was successful in acquiring a large market share, although not like some of its competitors. Consequently, the organization needs to upgrade its systems in order to reach very high levels of conversation share like its competitors (Lauby 1). Social Activities The first step of the social medi